Hello fellow nixers!

Today's topic will be about making a good website for your software.
It is indeed a matter of taste, but I'm pretty sure we can agree on a few point that are "required" to make a good website.

This keep this thread clean, please formulate your answer as:

• A list of important points (no more than 7)
  
• a link or two to software pages that illustrate your points
  
• (optionnal) a counter example
  

To start on the topic, here are my main concerns:

• A cool icon!
  
• Simple description of the software on the main page
  
• Links to the source code / tarball releases / documentation
  
• Usage / configuration examples
  
• No more than a full page of text per link
  
• A simple and clear navigation
  
• CSS should be discrete
  

I really like msmtp, ratox and musl pages. They're simple, easy to read and go straight to the point.

On the other hand, the website for the nix package manager feels a bit weird to me. I think there is too much text, and it's not easy to get a specific information.